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« Halal, can it be me personally you are looking for? « 

lundi, juillet 13th, 2020

« Halal, can it be me personally you are looking for? « 

This is an email that is clear not just from the software, but additionally through Muzmatch’s advertising promotions.

In 2018, it launched ads in the London un derground with catchy expressions like « Halal, can it be me personally you are looking for? October »

It established a campaign that is second January with likewise tongue-in-cheek taglines.

Younas stated the organization wished to create a good message that has also been funny.

« It is a part that, specifically for the Muslim portion, does not get portrayed very often,  » he stated. « Sadly it is usually negative. We wanted to do things a little differently, freshen things up a little. « 

He included that the response to the adverts happens to be « overwhelmingly good,  » with a great amount of attention on Twitter and Instagram.

« clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide,  » he added. « We had a little bit of that, but that has been 1% of this feedback we’d. « 

Support from Silicon Valley

And the strategy truly appears to be paying down.

During summer of 2017, Muzmatch had been accepted into Silicon accelerator that is valley-based Combinator, who possess supported famous brands Airbnb, Dropbox, and Reddit and supply a system of resources and help for startups — along with investment.

« They spend $120,000 for 7% regarding the business,  » Younas explained. « 13,000 companies use, 800 are flown off to bay area for an meeting, and 100 are accepted. It really is harder to get involved with than Harvard. « 

He added that Muzmatch had been the initial Muslim-centric startup to ever be backed by Y Combinator.

They confirmed to company Insider which they’ve also rejected acquisition that is attractive because they have confidence in the ongoing future of the business enterprise. (suite…)